Press service

The HIGH END 2025, the leading international audio show, is pleased to announce the gifted Norwegian singer Anette Askvik as brand ambassador. The multi-talented exceptional artist will be the face of the renowned specialist show, which will take place from 15 to 18 May 2025 in the MOC in Munich and once again bring together professionals from across the audio industry on those four days.

>Following a revamped campaign in 2024, the organizer is building on the successful series, where prominent celebrities from the music scene underscore the mission of the HIGH END show. "We made a conscious decision in 2024 to forgo a testimonial. We used the break to reflect upon our concept and to become inspired by some fresh new ideas", says Stefan Dreischärf, Managing Director of the organizer HIGH END SOCIETY Service GmbH. "We are proud to have enlisted Anette Askvik as our brand ambassador and now look forward to continuing the series with her", Dreischärf adds. "Her art, which she infuses with emotional depth and technical precision, perfectly reflects our values. She stands for the passion with which we seek to promote audio technology, and which she expresses in her music."

Anette Askvik is renowned for her hypnotic music, taking her listeners along on an emotional journey. Her powerful voice and soulful compositions are a unique amalgam of fragility and strength. The Norwegian artist is in fact much more than a singer. She writes her own songs, produces them, and has her own record label, "Bird". With albums like Liberty, Multiverse, With every cell and most recently Lyden Av Snø, she has achieved international acclaim. Her new album, representing a poetic winter landscape put to music, is yet another masterpiece of Scandinavian sound excellence. Recorded with utmost precision, it is available on vinyl as well as in high-resolution digital format and CD.

Anette Askvik was born in Stavanger, and today she lives with her family in Oslo. She finds her inspiration in nature – a recurring motif throughout her works. "Nature is powerful, awe-inspiring and stunningly beautiful – just like music", she says, describing her love for the elements. Her recordings set new benchmarks in sound quality. Her debut album in particular, Liberty is frequently used for the presentation of exclusive audio systems. As the ambassador of the HIGH END 2025, she will be demonstrating the interplay between musical expression and technological excellence. "I am really looking forward to being part of the HIGH END 2025", says Anette Askvik. "Music connects us in ways that words often do not. I'm thrilled to share this passion with an audience that thoroughly appreciates audiophile perfection as much as I do." In a studio arranged especially for the occasion and in cooperation with Kii Audio, she will be showcasing some of her impressive pieces in immersive sound reproduction. The visitors can look forward to exclusive close-up encounters with the artist. The schedules of the performances will be released well in time before the event.

The Norwegian singer is already the second artist from a Scandinavian country that the organizers were able to enlist for the HIGH END show. She walks in the famous footsteps of Kari Bremnes, who in 2018 embodied the symbiosis of high-end music and brilliant sound.

The HIGH END 2025 promises to become the highlight for the entire audio industry this year as well. Whether it be trade visitors, representatives of the media, technology enthusiasts, audiophiles or music lovers – everyone is warmly invited to discover the impressive diversity of the world’s largest audio show and to become fully immersed in each thrilling moment.

Tickets for the HIGH END 2025 can be purchased online in the ticket shop. Media representatives can also register here.

Information on the HIGH END:

The HIGH END, the internationally renowned audio trade show, is the undisputed leader when it comes to impressively setting the tone for top-class music reproduction. It has been providing ideas and impetus for producers, sellers and consumers of high-quality consumer electronics for four decades. On the four days of the event in May, the entire world of audio experts and professionals will gather in Munich to visit hundreds of exhibitors from more than 40 different countries as they showcase their latest innovations in the halls and atriums of the MOC Event Center. After 21 successful years in Munich, the HIGH END is moving to Vienna in 2026.

www.highendmunich.com